There is a bevy of techniques that business owners use to get the word out about their products. One of the most common in the world of Long Island advertising is PPC. Also known as pay-per-click, this can be used to create awareness for a number of businesses, regardless of what they specialize in. If you've heard of this term but don't know the specifics, or haven't heard of it at all, here are the questions worth asking.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"Which PPC ads should I use?" This depends on what your marketing goals entail. Let's say that, for the sake of argument, that you have products that are available through retail. PLAs, or product listing ads, are not only ideal but common across digital media. These will be able to show the products in question, along with pricing and store info. Since these ads provide pictures of the products, a visual element exists that makes these ads more worthwhile. This is just one example to make note of.
"How can I make my PPC work more focused?" If you're a company owner that's looking to target multiple audiences, PPC has you covered. It's entirely possible to break up your ad groups so that they can focus on different audiences. What this means is that you don't have to limit yourself to a certain strategy. You can diversify your marketing efforts as much as you'd like, so keep this in mind.
"What should I avoid so that my PPC efforts are successful?" PPC isn't without its potential missteps, so it's important to know what to do ahead of time. First, you should be mindful about testing your ads. If you let them go live without prior testing, it's possible that you will end up losing money. Second, a lack of keyword diversity can hurt your efforts further. Focus on an array of terms, including negative ones, so that your PPC efforts are more successful.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"Which PPC ads should I use?" This depends on what your marketing goals entail. Let's say that, for the sake of argument, that you have products that are available through retail. PLAs, or product listing ads, are not only ideal but common across digital media. These will be able to show the products in question, along with pricing and store info. Since these ads provide pictures of the products, a visual element exists that makes these ads more worthwhile. This is just one example to make note of.
"How can I make my PPC work more focused?" If you're a company owner that's looking to target multiple audiences, PPC has you covered. It's entirely possible to break up your ad groups so that they can focus on different audiences. What this means is that you don't have to limit yourself to a certain strategy. You can diversify your marketing efforts as much as you'd like, so keep this in mind.
"What should I avoid so that my PPC efforts are successful?" PPC isn't without its potential missteps, so it's important to know what to do ahead of time. First, you should be mindful about testing your ads. If you let them go live without prior testing, it's possible that you will end up losing money. Second, a lack of keyword diversity can hurt your efforts further. Focus on an array of terms, including negative ones, so that your PPC efforts are more successful.
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