Monday, June 3, 2019

Use Email Marketing Lists Effectively For The Best Return

By Martha Hayes


When it comes to choosing a way to deliver a message, creativeness and original thought will go a long way. A unique approach is what is needed when promoting a brand or business like no other since there are few resources from which to copy. Taking the generic route is seldom effective so it pays off to take initiative and not a passive approach when using marketing lists.

In this instance, love does not refer to affection but something worth remembering. Although everyone wants to make more money, the question is what would they have to do for that to happen. If there is nothing but a few words embedded with a link, chances are the email will be ignored and deleted. Making the initial contact informative is the first step towards getting a conversion.

If one were to figure the cost of having a social media account, which is nothing, along with investing in a quality list they should come out even. When a person knows their target audience and their needs, they can come up with several strategies for engagement, promotion, and sales. However, this process is not random.

Although there are some creative individuals that can come up with a shareworthy post on the spot, there are times when planning is a must. Most people alternative email marketing campaigns with a visual post or published article. If a list is used to send postal mail, the hard copy letter should not duplicate those sent online.

Email marketing is designed to build or strengthen relationships. Awkward or cold communication may take the least time to execute online or print but the outcome will be minimal at best. Unlike live conversation, no one can see a face or friendly gesture that may be a nice introduction before going into a sales pitch.

Content is a big part of successful marketing. Although more people find email strategies to be the most effective, this does not mean that snail mail should be ignored. One thing that novice small business owners may not realize is that the contents of each medium should be different. Mobile and email marketing letters should be shorter but not limited to a hyperlink with no details.

So possibly the next email or post could refer and link to the video change the mail strategy so there is a link and end the email with a call to action. If there are many who are clicking the link without buying or doing as suggested, this may be the time to do a follow up that encourages them to close the deal.

If there are subgroups within a mailing list, such as sugarless bakers who have vegan or paleo clients, it helps to create separate emails. First timers may want to try different formats to find the one that works the best. It may be fun to create one original and tweak another written by another party and do a comparison. Sometimes experimenting is the best way to find a formula that works while keeping the viewers in mind.




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